What does it take to shift the beliefs and norms of an entire industry?

What does it take to shift the beliefs and norms of an entire industry, when you are one small independant part of that value chain?  Join me as I speak with Jo Chidley, the co-Founding CEO of The Beauty Kitchen … a multi-award winning Scottish beauty products company and learn how they are shifting the manufacturing and retail industries to using recyclable packaging.  Oh and in the process, they are also aiming to create the most sustainable beauty products in the world … all without any external investment or control!